Brand Launch Film
A skincare brand undergoing a full repositioning needed a cinematic launch film to introduce their new identity to investors, retailers, and consumers.
The Challenge
The film had to convey scientific credibility and emotional warmth simultaneously, premiering at a launch event with only three weeks of production time.
Our Approach
We developed a narrative combining macro product cinematography on our cyclorama, talent-led lifestyle scenes on L-walls, and motion graphics integration in post.
Deliverables
- 3-minute brand launch film
- 90-second event screening cut
- Social teasers and stills
- Behind-the-scenes content
The Result
The launch film was screened at the brand's Mumbai and Bangalore events, generating significant press coverage and 50,000+ organic social views in the first week.
Services Used
Project FAQ
Was this film shown at a live event?
Yes. We delivered a high-resolution event master optimized for large-screen projection at the brand's launch events.
Did you handle motion graphics?
Yes. Motion graphics and title sequences were integrated during post-production to reinforce the brand's new visual identity.
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