FMCG Commercial TVC
A fast-moving consumer goods brand needed a high-energy TVC that could cut through a crowded market and perform across TV and digital.
The Challenge
The client required a 30-second commercial with multiple set changes, product hero shots, and a tight two-week turnaround from brief to delivery.
Our Approach
We built a modular set using our L-shaped walls and cyclorama studio, shot with a three-camera cine setup, and managed talent, styling, and product placement across a single intensive shoot day.
Deliverables
- 30-second master TVC
- 15-second and 6-second cutdowns
- Vertical versions for social media
- Final color-graded ProRes masters
The Result
The campaign delivered a 40% increase in social engagement compared to the client's previous commercial, with the TVC airing across regional and national digital campaigns.
Services Used
Project FAQ
How long did this TVC production take?
From final brief approval to delivery, the project was completed in 12 business days including one shoot day and five days of post-production.
Was the entire shoot done in-studio?
Yes. All scenes were shot at Winterfox Studios in Indiranagar using our cyclorama wall and custom L-shaped set builds.
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